Jacobowitz and Gubits, LLP, the full-service law firm that has been serving the Hudson Valley since 1968, has changed its name to J&G Law, LLP.

The official name change goes into effect immediately and marks a new era for the firm, which is focusing on growth, efficiency and the future of the legal services industry.

The J&G icon and name have been part of the firm’s recognizable brand for many years, with the simplicity of its two initials coming to represent the vastness of the firm’s capabilities and the collective expertise of its seasoned lawyers. With over thirty areas of practice and over twenty dedicated lawyers, this shortened name is a paradox for a firm of tremendous local and regional impact.

“Never did two initials pack so much punch,” says Managing Partner Michele Babcock. “The evolution of Jacobowitz & Gubits to J&G makes it even easier for people to not only refer to us but also to remember us and find us easily on the web and on social media.”

J&G Law’s website will now be located at jglaw.law.